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Company Name*
Point of Contact Name*
Point of Contact Email (Please Skip if Coming from UpWork)
Point of Contact Phone*
Website URL
Social Media URL
What is your overall vision?
Brand Awareness
Business Growth
Event Support
Product Promotion
Influencer Marketing
Guest Posting
What are your short term goals? (6 months)
Who are your competitors?
How are you currently reaching your audience? (i.e. blog posts, social media, your website, direct mail, etc.)
What is your brand personality (i.e., sincerity, excitement, competence, sophistication or ruggedness)?
Who is your target audience?
Are there any company milestones or big announcements coming up that we want to promote heavily? (i.e. new hires, events, launches, anniversaries)
What type of PR activities do you want to implement? Check all that apply.
Local/national media outreach
Press release writing / distribution
Celebrity endorsement
Blue check mark verification (Facebook and other platforms)
Top tier podcasts (inc.com/entrepneur.com)
Product placement / reviews
Event / trade show support
Copywriting
Other
What does a PR "win" or success look like to you?
Do you already have press materials? (i.e. press releases, biographies, fact sheets, etc.)
Are there any interesting stories to tell based on employee backgrounds, skills or interests?
What outlets do you want to work with?
Do you have any relationships with media or influencers?
Who will be the media spokesperson(s)?
Are you interested in media training (broadcast, print and radio interviews)?
Send
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